Another Meaningless Graphic: Another Meaningless ‘Fact’

Have you ever seen one of these? A classic example of an attempt to bamboozle you with utterly meaningless data.

This is from a website that, amongst many other things, promises to “outpace disruption“. Does anyone know what that means? Anyhow, here is the result of outpacing disruption.

meaningless histogram
A meaningless bar chart

This was all there was. There was no information giving context. Still, positive numbers must mean it is wonderful investment. You can hardly fail to make a bundle

Are you ready to part with your money yet? No?  How about if you knew this dazzling fact: what if I were to tell you that this product increases checkout speed (e-commerce) by 24%. Impressed yet?

Or perhaps, after you read the first posts on The Problem With Data you were asking things like, a 24% increase over what? How many? What period? Which currency? What language? How measured? Credit/Debit card? PayPal? Amazon Pay? Stored customer details? First-time transactions? Repeat transactions? Fibre broadband or 5meg FTTC, TCP to the residence? And on and on.

 

 

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