Have you ever seen one of these? A classic example of an attempt to bamboozle you with utterly meaningless data.
This is from a website that, amongst many other things, promises to “outpace disruption“. Does anyone know what that means? Anyhow, here is the result of outpacing disruption.
This was all there was. There was no information giving context. Still, positive numbers must mean it is wonderful investment. You can hardly fail to make a bundle
Are you ready to part with your money yet? No? How about if you knew this dazzling fact: what if I were to tell you that this product increases checkout speed (e-commerce) by 24%. Impressed yet?
Or perhaps, after you read the first posts on The Problem With Data you were asking things like, a 24% increase over what? How many? What period? Which currency? What language? How measured? Credit/Debit card? PayPal? Amazon Pay? Stored customer details? First-time transactions? Repeat transactions? Fibre broadband or 5meg FTTC, TCP to the residence? And on and on.